Google's New Alliances to fight against Phishing.......

Googles New Alliances to fight against Phishing

Phishing!!! We all must be knowing Fishing…..Phishing has a  kind of same pronunciation as fishing but has a way different meaning…Well friends Phishing is basically an email fraud scam which is conducted for the purpose of information or identity theft. We can relate it to fishing as “to fish for information”. It is a common method of online identity theft and virus spreading. Even a person can acquire informations such as usernames,passwords,and credit cards details. Most people associate phishing with email messages that mimic banks and credit cards companies or other bussiness like Amazon and eBay. These messages look authentic but in real they attempt to get victims to reveal their personal information. Thus rightly said as “to fish for information”.

So, the Internet giant  Google decides to team up with Facebook and Microsoft. It can be said it is one of the rare occurrences when we witness such things. But I think even the worst tech mighties would also agree that “Phishing is bad!!!”. :-O

On Monday, Google, Facebook, Microsoft, Yahoo! and eleven other outfits announced that they had formed a new alliance that will fight against phishing. The alliance is known as DMARC(Domain-based Message Authentication, Reporting and Conformance). this alliance mainly aims to lay down new email standards that would help stop the nefracious and notorious practices.

Many of us must have experienced this that most of the times many mails reach spam. Adam Dawes , a Google Product Manager and DMARC representative tells Wired “The best way to protect the user is to make sure the email never reaches the spam folder at all”.

With DMARC , an initiative is to be taken to get the email companies working behind the scenes to prevent phishing emails from ever hitting inbox or spam folder. Thus as a result of this Google asked Facebook, Microsoft, Yahoo! and other outfits to get involved.

DMARC protocols are based on existing technology including Sender Policy Framework (SPF) and DKIM (DomainKeys Identified Mails ). These are the common security protocols.

PayPal’s McDowell addresses that the goal of DMARC -at least for this moment is to defend legitimate domains, not to address what is sometimes called “typo-phishing“. In “typo-phishing” scammers use something that looks like a common domain but is a slightly different meaning.

So friends, it will be really interesting to see how this DMARC protocol works and how much it suceeds.


Comments are closed.