•Hardwares/Tools require for application in agriculture
• TASKS Of I.T IN AGRIL. MARKETING
•WAYS IN MAKING USE OF I.T IN IMPROVING AGRIL. MARKETING
•AGRIL. MKTG INFORMATION SERVICE SYSTEM(AMISS).
•ELECRONIC AUCTIONING SYSTEM
•E-CATALOGUE FOR COMMODITY PROFILE.
•NATIONAL ATLAS OF MARKETS
•ICT In Agriculture
•Unified Communication Tools
•I.T is being regarded as the fifth factor of production along with land, labour, capital ,& management.
•Agriculture produce marketing requires connectivity between the markets , the growers /exporters/tradors, industry & consumers through a wide netwok of national & international linkage .
I.T applications in agril. mktg
•These connectivity helps to provide day to day information with regards to the commodity arrivals & prices
•To provide export related documentation.
•To inform about latest research in agril. Marketing.
•Packaging & storage.
•To provide connectivity with ,
•Production in agriculture as well as consumption of agri-produce involves huge numbers. Even the trade channel players also add up to very-very large numbers. It has almost been impossible to manage the data without the use of Information Technology.
•For bulk of the food products, for very long, production and consumption remained local affairs. Only few products, either mass produced or specialty products were only distributed and consumed across long distances. But today with the opening of global economy, the distance between production and consumption areas is shrinking. This requires very-very efficient management of Agri-business Value Chain that can happen only by utilizing Information Technology
•Most of the development in agriculture has always been in government domain, the private sector has not been allowed to play a major role, with the result, the IT development for agriculture has not been as fast as it has been for many other sectors of economy.
•Trade channel players dealing with any one or few components of value chain have neither been able to develop backward nor forward integration to convert them into large integrated operations. Lack of confidence and trust between the stakeholders has always come in the way of meaningful agri-business development initiatives. With the use of IT tools, transparent arrangements can be established.
I.T IN AGRIL. MARKETING COMPRISES OF FOLLOWING TASKS
•1)Linking & networking of agril. Markets.
•2)Computer aided auction displays.
•3)Marketing information system.
•4)Commodity information system.
•5)Highway automation system.
Hardwares/Tools require for application in aggriculture
•The basic objective of the system is to promote trade transparency & helps farmers by checking malpractices & ensure recording of each auction.
•This system of bidding has been implemented in auction of fruits & vegetable market of ‘AZADPUR’
3)E-CATALOGUE FOR COMMODITY PROFILE.
•In the context of need to increase export compititiveness ,each & every product needs to be publicized highlighting its characteristics on nutrition values , chemistry, quality available for supply & prices
•A brief commercial profile of the commodity on internet can help the buyer in making comparative analysis of costs & margins.
•If for each commodity ,commercial profiles giving these details are prepared & transmitted to international markets through web pages , it can greatly widen markets for such products.
4)NATIONAL ATLAS OF MARKETS .
Mapping of the agril. Markets of the country is the prequisite for carrying any planning /developmental activity.
•All the regulated markets with their classification on the national maps can give a synoptic view of the distribution of the markets .
•The infrastructural facilities, volumes transacted , the area & population served ,& the outflow & inflow of the commodities are the various aspects ,which should be mapped out.
ICT In Agriculture
•The application of Information and Communication Technology (ICT) in agriculture is increasingly important.
•E-Agriculture is an emerging field focusing on the enhancement of agricultural and rural development through improved information and communication processes.
Unified Communication Tools
•Computers are being used for collection of Data, Record keeping and Report generation in agriculture from 1980s. Mass Media – Communication channels are also being utilized for dissemination of Information as a one way communication.
•To enable seem-less, hassle-free and low cost information flow, an attempt has been made by Morarka Foundation to integrate “Information Technology” (IT) and “Information communication Technology” (ICT).
•This Hybrid platform has enabled multichannel access. Innovative application of IT-ICT Hardware/s and Software/s have created an unified multichannel communication platform for not only data and information processing but also for knowledge management in agriculture.
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